QoE（Quality of Experience ）とは？
QoEでトップクラスのネットワーク体験を提供する包括的ガイド
最新ネットワークにおけるユーザー満足度の向上
Introduction to Quality of Experience (QoE)
Quality of Experience (QoE) is a user-centric metric that evaluates satisfaction with digital services, particularly in telecommunications. In this sector, QoE plays a pivotal role in assessing how users perceive network performance during activities like voice calls, video streaming, and online gaming. It focuses on key factors such as call clarity, network reliability, latency, and buffering, which directly impact user satisfaction.
Unlike traditional performance indicators that focus solely on technical aspects, QoE incorporates subjective user feedback, offering a holistic view of the user’s experience. For telecom operators, QoE insights are essential for addressing customer concerns, optimizing network resources, and supporting innovations like 5G and IoT. By prioritizing QoE, providers can enhance customer loyalty, reduce churn, and differentiate their services in an increasingly competitive market
2009年以来、Axiros は、あらゆるIPサービスにユーザーとまったく同じようにアクセスし、ユーザーの視点から品質を測定するQoEソリューションのパイオニアです。これらのQoEパフォーマンス指標は、ウェブページのダウンロード、サービスへのアクセス、電話の発信、テレビチャンネルの変更、インタラクティブサービスへのログインにかかる時間など、ユーザーを中心としたものです。Axiros 、影響評価から当て推量を排除し、運用の指針、投資の優先順位付け、SLAの構築のための事実情報を提供します。
Quality of Experience マネジメント
Quality of Experience Management (QoE Management) enables telecom brands and ISPs to monitor and enhance service quality by tracking customer satisfaction and addressing feedback proactively. Effective QoE Management reduces dissatisfaction, boosts customer retention, and identifies potential service issues before they escalate. It is a critical tool for maintaining high service standards and fostering long-term customer loyalty.
Quality of Experience Monitoring
QoE Monitoring assesses and analyzes user satisfaction with a service or application by measuring digital service performance from the user’s perspective. It integrates technical metrics and subjective user feedback to provide actionable insights. This ensures consistent service quality by identifying and resolving issues such as latency and buffering.
Why Choose Axiros for Monitoring and Management of Customer QoE?
Axiros' QoE monitoring solution is a powerful choice for telco brands and ISPs aiming to improve Customer Quality of Experience in data and VoIP services. It monitors QoE across various network types, including FTTX, DOCSIS, LTE, and DSL, with a device-agnostic approach that ensures consistent performance monitoring across all infrastructures and devices. The solution aggregates and analyzes extensive quality and traffic data, offering actionable insights to address performance bottlenecks and improve service delivery.
Its seamless integration with OSS/BSS systems simplifies adoption, avoiding extensive configuration changes while maintaining operational efficiency. With no need for third-party software, the solution streamlines implementation and reduces costs, making it a cost-effective and efficient choice.
Real-time data empowers service providers to proactively resolve issues, minimizing disruptions, improving network performance, and enhancing customer satisfaction. Its scalable, future-proof design ensures long-term reliability as networks grow and evolve. Axiros' QoE monitoring solution helps service providers consistently deliver exceptional experiences, reduce churn, and maintain a competitive edge in the dynamic telecom industry.
-
QoE solutions provide real-time insights into user satisfaction and network performance by tracking parameters like latency and error rates. They help identify and resolve issues proactively, optimize resource allocation, and improve overall service reliability. These measures enhance customer satisfaction, reduce downtime, and minimize operational costs, making QoE solutions integral to service improvement strategies.
-
Businesses can improve QoE by analyzing monitoring data to identify key issues and prioritize impactful solutions. This may include optimizing network performance, leveraging predictive analytics, and implementing regular system updates. Staff training and a customer-centric approach—where user feedback guides service enhancements—are also essential for maintaining high QoE standards.
-
QoE Monitoring is essential for ensuring user satisfaction and loyalty. By addressing issues like poor audio-visual quality or service interruptions, providers can meet user expectations and improve customer retention. It also offers insights into user behavior, enabling providers to tailor services and maintain a competitive edge in the market.
Challenges of Undifferentiated Service Quality in Modern CSPs
今日、CSPはサービスの品質に差をつけたり、収益の可能性に基づく特別なインセンティブを提供したりしないことが多い。ほとんどのサービス・ポリシーはベスト・エフォート・アプローチに基づいており、すべての顧客とサービスを平等に扱っているため、帯域幅が共有され、ネットワークの遅延や速度の問題が共通して発生します。
このような差別化の欠如は、特にビデオのようなデータ量が多く遅延の影響を受けやすいサービスでは、QoSの低下や顧客体験の低下につながります。さらに、ベストエフォート型の配信モデルは、CSPがプレミアム顧客にパーソナライズされたサービスを提供する能力を制限し、アップセルやバンドル化の機会を逃すことにつながる。
差別化されていないQoEは、銀行や小売のような分野で見られるように、パーソナライズされたサービスを期待するプレミアム顧客をもいらだたせる。さらに、劣悪な体験は消費者のコンテンツへの関与を妨げ、通信・メディア業界全体の収益の可能性を低下させる。
QoEベースの製品
すべてのAxiros 製品は、「オンプレミス」または「サービスとして」導入・運用することができます。